Browse the library

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Start with the subject you care about, or go straight to Thomas's take on what the work has taught him.

Thomas's Straight Talk

Thomas Wright on the lessons, judgment calls and hard-earned realities that come from doing the work for real businesses.

Practical artificial intelligence: where it is useful, how it changes discovery and marketing, and what businesses should actually do with it.

Organic search, technical SEO, keyword strategy, local discovery and the mechanics that help useful websites get found.

Online stores, customer experience, analytics, merchandising and the practical work of turning traffic into revenue.

Advertising, lead generation, email, SMS and the broader systems small businesses use to create sustainable demand.

Web design, security, customer service, business judgment and lessons learned from keeping real client sites working.